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Campari - Campari Spritz illustrated poster
Role
Illustration and art direction
Date
2024
Support
Illustrated poster
Print intended for cafes, hotels and restaurants.
Tools
Procreate, Illustrator, Photoshop
Creative Approach
The visual universe draws inspiration from the moments when Campari Spritz is enjoyed: conviviality, aperitif, and the art of living.
The illustration adopts an organic and colorful graphic style, designed to naturally resonate with Campari's DNA and integrate seamlessly into café, hotel, and restaurant spaces as a decorative object in its own right.
Objective / Outcome
- Highlight the Campari Spritz and its recipe
- Rejuvenate the brand image and broaden the consumer base
- Reinforce Campari's premium perception in consumption settings
Details
- Illustration developed in compliance with the communication constraints of the Évin Law
- Highlighting the product and its recipe without encouraging consumption
- Adapting the visual for print use in cafes, hotels, and restaurants
- Taking into account technical printing constraints
- Delivery of source files and print-ready HD files
Creation of an illustrated poster for Campari, designed to promote the Campari Spritz and its recipe in partner establishments.
The project aimed to modernize the brand image while respecting its premium DNA, through a contemporary illustration designed for print use.
