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Les Jolies Musiques - Prods
Role
Art direction and visual event production
Date
April 2023
Support
Posters, print and digital content, social media, event photography and video.
Tools
Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects
Creative approach
Development and rollout of the event branding: creation of visual identities (logo, graphic universe, color palettes, and typography), designed to evolve from one edition to another while maintaining strong brand coherence.
Each event is conceived as a fully immersive universe, applied across all touchpoints before, during, and after the event.
Objective / Outcome
Create recognizable, distinctive and memorable visual identities, capable of strengthening the fame of the events, improving their readability and supporting their attractiveness to the public, both before and after the event.
Details
On-site photo and video content production
Editing and post-production for social media deliverables
Continuous evolution of graphic assets across editions and formats
Maintaining strong visual consistency before, during, and after each event
See more
Jolies Musiques Instagram account: https://www.instagram.com/lesjoliesmusiques/
Visual production and art direction for events organized by Les Jolies Musiques.
The project involves designing, deploying, and evolving graphic universes dedicated to each event, from the concept phase to live production, while integrating communication, visibility, and audience experience objectives.
