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L'Intangible - Illustrated Cards
Role
Editorial design, writing & illustration
Art direction
Date
2024
Support
Illustrated cards - print
Tools
Procreate, Illustrator
Concept
Design of a narrative system imagined as an extension of the dining experience.
The cards blend sensitive, poetic writing with an illustrated visual language consistent with the restaurant’s identity, inviting guests into a reflective pause between courses.
Objective / Outcome
Enrich the customer experience in the restaurant, strengthen the connection to the history and identity of the brand, and transform waiting time into a moment of discovery and storytelling.
Details
- Writing texts that tell the story, philosophy, and world of the restaurant
- Creating original illustrations to accompany each postcard
- Adapting the tone and visuals to the atmosphere of a fine-dining restaurant
- Taking into account the constraints of use in the dining room (readability, handling, durability)
See more
To understand Emma and Antoine's world: https://www.instagram.com/lintangible.restaurant/
Creation of a set of illustrated cards for the gourmet restaurant L’Intangible, designed to enhance the customer experience between courses.
The project aims to entertain diners while they wait through a narrative approach blending text and illustration, telling the story of the restaurant, its vision, and its unique atmosphere.
